Best practices, tutorials, tips and tricks to maximize your email marketing results.
311 articles
Page 1 of 35
GoDaddy caps outgoing mail at 500 a day on cPanel hosting and on Professional Email over SMTP. Here is the limit for every GoDaddy product, how long a list takes at those caps, and how to keep GoDaddy while sending bulk mail somewhere else.
HubSpot locks marketing email when a month's hard bounces pass 5%, spam reports pass 0.1% or unsubscribes pass 3%. Paid accounts get one appeal. Free accounts get none. Here is how to use the appeal well and keep sending either way.
When you pass your Mailchimp contact limit, sending does not stop, the bill grows. Here is exactly what gets counted, how to get back under the tier in an afternoon, and the list size where moving off per-contact pricing pays.
The first 100,000-email send fails for boring, predictable reasons, and nearly all of them are decided before you press send. Here is the readiness checklist, the staging plan, and the numbers that mean stop.
Going from 10K to 1M emails a month is four stages, not one climb. Each stage breaks something different: list quality, then cost, then reputation, then operations. Here is what changes at each.
Free SMTP tiers shrank hard over the last few years, and the daily cap breaks a campaign long before the monthly number runs out. Here is what each free tier gives you now, what the first paid step costs, and where a one-time server beats a monthly plan.
Switching SMTP providers is an operations job, not a deliverability theory problem. Here is the tick-list: audit, export, parallel run, credential rollout, verification, cutover, decommission, and the rollback plan you write before you start.
Email problems compound while you wait. A throttle or a blocklisting caught in an hour is an inconvenience. The same problem caught on Monday morning is a four week re-warm.
You pay for the warm-up. The provider keeps the IP. Here is exactly what moves with you when you switch, what you forfeit, and how to price the re-warm before you sign anything.
