CAN-SPAM Act

CAN-SPAM Act Compliance

At BulkEmailSetup.com, we take email marketing compliance seriously and are committed to ensuring that all users of our services adhere to the guidelines set forth by the CAN-SPAM Act. The CAN-SPAM Act, signed into law in 2003, establishes rules for commercial email, gives recipients the right to have emails stopped from being sent to them, and spells out penalties for violations.

What is the CAN-SPAM Act?

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) is a law that sets requirements for commercial email messages, including the following:

• Consent: Marketers must ensure that recipients have consented to receive their emails, either through opt-in forms or other explicit consent mechanisms.
• Identification: Emails must be clearly identified as advertisements or solicitations, so recipients know when they are receiving promotional content.
• Opt-Out Mechanism: Every email must include a clear and easy way for recipients to opt out of future emails. This typically involves an unsubscribe link in the email body.
• Honoring Opt-Out Requests: Once a recipient opts out, their request must be honored within 10 business days.
• Accurate Sender Information: The “From,” “To,” and “Reply-To” addresses must accurately reflect the source of the email. This includes providing a valid physical address of the sender.

How BulkEmailSetup.com Supports CAN-SPAM Compliance

As a platform that facilitates email marketing services, BulkEmailSetup.com offers a variety of tools to help users comply with the CAN-SPAM Act:

• Unsubscribe Functionality: Every email sent via our platform includes an easy-to-use unsubscribe option, allowing recipients to opt-out with one click.
• Sender Identification: Our platform enables users to clearly identify the sender of any email campaign, making it easy for recipients to understand the source of the email.
• Sender Information: We ensure that users include accurate sender information in all emails, including the company’s physical address, as required by the Act.
• Monitoring & Reports: BulkEmailSetup.com provides monitoring and reporting features to track opt-out requests, bounce rates, and delivery issues, helping users stay on top of their email marketing practices.
• Data Protection: We safeguard the personal data of all users and recipients, ensuring compliance with privacy regulations like the CAN-SPAM Act.

Responsibilities of Our Users

While BulkEmailSetup.com provides the tools and resources to help users comply with the CAN-SPAM Act, the ultimate responsibility for compliance rests with the user. Here are the key responsibilities:

• Obtain Consent: Ensure that you have obtained explicit consent from your recipients to receive your emails. This can be done through opt-in forms or other methods.
• Include Unsubscribe Links: Every email campaign sent through our platform must contain an easy-to-find unsubscribe link.
• Respect Opt-Out Requests: Honor opt-out requests promptly and ensure recipients who unsubscribe no longer receive emails from you.
• Accurate Sender Information: Always include valid and accurate sender information in your emails, including your business’s physical address.

Consequences of Non-Compliance

Failure to comply with the CAN-SPAM Act can result in severe penalties. Violators may face fines of up to $46,517 per email sent in violation of the law. Additionally, non-compliance can damage your reputation, affect your deliverability, and result in account suspension or termination on our platform.

We strongly encourage all users to review and adhere to the CAN-SPAM Act requirements to maintain a positive email marketing experience for both senders and recipients.

Contact Us

If you have any questions about CAN-SPAM compliance or need assistance, feel free to contact our support team at [email protected]. We are here to help you stay compliant with the law and ensure your email marketing efforts are effective and responsible.